A customized preference center tied to an automated email marketing program allows eStores to promote and sell direct to end-consumers. Email advertising is recognized in the industry as the most effective marketing tool for eCommerce sites. Therefore, in an effort to provide the key tools necessary to promote eStore business, we developed a centrally-controlled email marketing program that dynamically customizes each outbound message to a specific customer in the name of the store.
Included in the technology is a preference center that profiles every customer, and segments emails based on targeted interests or needs. The email program is fully integrated with platform eStore functionality, delivering complete automation from initial email to order placement, with real-time reports on the effectiveness of each campaign. Our technology allows the content and delivery of all outbound customer messaging to be managed by the platform owner, yet private-labeled to each individual eStore.